William B. Lacy started The Lacy Company in April 1988 and handled the President's California campaign that year. Before starting the company, Lacy served as Campaign Director and Vice-Chairman for Strategy and Planning for the Dole for President committee. He was Deputy Director of Senator Dole's political action committee, Deputy Assistant to President Reagan, Director of the Office of Political Affairs, deputy to RNC Chairman Lee Atwater, and Political Director of the Republican National Committee. Mr. Lacy previously served as Deputy Campaign Director of the National Republican Congressional Committee and as a state executive director for Reagan for President in 1980.