- Fall 2007
Noelia Rodríguez is an accomplished communications consultant with 20 years' experience in strategic and crisis communications, media/public relations, public affairs, and management in the private and public sectors, including measurable success in the world's most visible arena, The White House.
Rodríguez was the Vice President of Corporate Communications for Univision Communications Inc., from November 2004 through 2005. Univision is the number one Spanish network in the U.S., and number five among all commercial networks.
Previously, Rodriguez was Chief of Staff and Director of External Affairs for the Broad Foundation, from October '03 to March '04. The Foundations have $1 billion in assets, with initiatives in education, bioscience, arts and civic affairs.
In January 2001, Rodriguez was recruited by First Lady Laura Bush to be her Press Secretary and Director of Communications at The White House, a position she held for the first 1,000 days of the Bush Administration. As Mrs. Bush's spokesperson and communications strategist, Rodriguez counseled the First Lady on how best to promote her education, women's health care and children's advocacy initiatives. In the aftermath of the terrorist attacks of September 11, and in concert with The West Wing, Rodriguez identified, initiated and implemented a variety of media opportunities that increased Mrs. Bush's visibility nationally and globally. Mrs. Bush gained unprecedented media exposure and used the power of communications to become the first First Lady in history to record a full Presidential Radio Address; to address the people of Afghanistan through Radio Liberty in the Czech Republic; and, in October, '03, to represent America in Paris, France for the United States' re-entry in UNESCO after an 18-year absence.
In February of 2000, Rodriguez was named President and CEO of LA Convention 2000, the host committee for the first Democratic National Convention of the 21st century. Under her leadership, the Host Committee secured nearly $35 million in cash and in-kind donations, fulfilled its operational and special projects obligations, and recruited Angelenos to volunteer for the first political convention in Los Angeles since President John F. Kennedy was nominated in 1960.
Immediately prior to LA 2000, Rodríguez served as Deputy Mayor in the administration of Los Angeles Mayor Richard J. Riordan. During her City Hall tenure, Rodríguez managed the day-to-day operations of the Mayor's Communications Office, oversaw his daily and long-term schedules, and served as a key member of his senior strategic team.
While serving as the Mayor's chief spokesperson, lead speechwriter and scheduling director, Rodríguez managed and executed numerous communications and public relations campaigns. Among them: Los Angeles' recovery from the 1994 Northridge earthquake; Federal Crime Bill and public safety initiatives; the 1999 Charter Reform Campaign; Riordan's annual State of the City addresses; six of the Mayor's fiscal year budget proposals and the reopening of the landmark restaurant, The Pantry.