BILL HILLSMAN is the founder and CEO of North Woods Advertising in Minneapolis, Minnesota. His political strategy and vision for political advertising were evident in his award-winning campaigns for Senator Paul Wellstone, Governor Jesse Ventura, presidential candidate Ralph Nader, and other candidates and causes. Over the past decade, Mr. Hillsman has consulted with candidates and political parties, and on issue advocacy, initiatives, constitutional amendments and public policy across the country. Along with his successful commercial marketing background, these experiences have led him to develop a one-of-a-kind perspective on the politics of today and tomorrow. His book on the election industry will be published this fall. Mr. Hillsman graduated from Carleton College and Northwestern University's Medill School of Journalism. Mr. Hillsman will lead a study group on new politics for the new millennium.