Week 8 (11/21): Mystery science politics

We’ll take a perplexing piece of real-world campaign research — the results of an experiment conducted within the context of presidential election in a swing state — and, drawing on all of the tools we’ve reviewed throughout the semester, work through what it might mean. We’ll be joined by a veteran of one of the campaigns involved to see how our conclusions match up with the view from inside the war room.

Guest: Michael Simon, president, HaystaqDNA; former national targeting lead, Obama for America