What campaigns do

The basic challenge every campaign faces is deciding which voters it needs to engage  and which it should ignore — and then among them where, when, and how to allocate resources and direct messages. We’ll start by stepping back, to understand the decision-making behind the most most important strategic commitment a campaign makes — even if the media never really cover or understand it — and how it informs every they do through election day.

Guest: Dave Carney, former White House political director and chief strategist to Texas Governor Rick Perry

Room: FDR