Week 5 (10/24): When experiments and microtargeting merge The cutting edge of campaign analytics comes from integrating experimental designs with rich individual-level voter data to provide freshly granular insights on the impact of political communication. We will get a primer on the quest to isolate what statisticians call “heterogeneous treatment effects,” and understand how the Obama campaign used them to find new answers to basic questions: what types of voters respond best to different persuasion messages or get-out-the-vote contacts?

Guest: Dan Wagner, former chief analytics officer, Obama for America; founder, Civis Analytics

Room: FDR