Week 6 (11/7): What analytics can explain about TV Most campaign spending and strategic attention remains devoted to paid advertising and free press coverage, areas that lend them themselves to only crude targeting and limited opportunities for rigorous experimentation. The 2012 Romney campaign devoted more of its analytical energies to understanding how it can use the media to drive public opinion, and we’ll get the head of the Romney’s team to introduce their methods and findings.

Guest: Alex Lundry, senior vice president, TargetPoint Consulting; co-founder, Deep Root Analytics; former director of data sciences, Romney for President

Faculty Dining Room