Crisis Comms: (Or: How spokespeople explain, or try to, when something’s gone wrong) - led by Doug Heye

Senator Trent Lott’s “Strom Thurmond” comment and resignation (potential speaker: former Lott spokesman Ron Bonjean)

Trent Lott’s Senate career came to an abrupt end following off-the-cuff remarks about his Senate colleague, Strom Thurmond. The class will use the Lott resignation as a case study to discuss how quickly one comment can change a career, how race impacts this kind of situation and at what point is a crisis unwinnable.

Room: Littauer 166

***All study groups are off-the-record and not for media coverage***