America's Changing Face - and Changing Politics led by John King

Date and time: 

Thursday, March 14, 2013 - 4:00pm03/14/2013 4:00pm America's Changing Face - and Changing Politics led by John King  Wal-Mart Moms America/New_York public

 Wal-Mart Moms

Guest: Margie Omero, Democratic Pollster

Room: Littauer 166

Women are more than half the American electorate, so simple math tells you the clout of this demographic group. We look at a key subgroup - Wal Mart Moms - who in 2012 had a long list of complaints and reservations about President Obama yet supported him in high numbers because they simply did not believe Mitt Romney understood the struggles of working women. These are by DNA swing voters, and this is a much more "get-able" bloc for Republicans in 2014, 2016 and beyond. But only if the party retools its economic message and finds a way - and messengers - to shake the label as the party of the rich.

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