WEEK FIVE: October 23, Making Every Second Count: Paid Advertising in Presidential Campaigns.

Guest Ashley O’Connor, Media Director Romney for President 2012.

Over the past decades, television advertising has been the primary medium for persuading voters. But with the advent of hundreds of cable TV channels, TIVO, social media, and mobile devices, is television advertising still the best way to talk to voters? And if so, how has it changed from the time when three networks dominated the airwaves? How do you talk to specific swing voters? What do you say, how do you say it and where do you say it? Ashley handled paid media for the Romney Campaign in 2012 and was charged with finding the best way to communicate with the voters in swing states, and currently does so for her 2014 clients, and has thought about these issues in great depth.

Room: FDR