What would make YOU run for Congress? How the pros recruit the next generation of politicians

 

There’s one big reason why women don’t hold as many elected offices as men: They don’t run as often. Candidate recruitment is crucial to filling the party bench with promising pols. So how do operatives convince a reluctant prospect to run for office? In recent cycles, party officials have rewritten the book on candidate recruitment, making it a science and an art. We’ll ask them directly about the pages in their 2014 playbook.