So you, or a close friend, want to run for elective office and you are working with your campaign strategist to develop the road map for success. What does your campaign strategist consider when determining overall strategy (core convictions, rationale for candidacy, strengths and weaknesses, nature of election, financial resources…)? We will be joined by a leading campaign strategist and learn about this and more. We will also hear from a private sector strategist. What can each learn from the other? Which private sector techniques have been tried in campaigns? Which have worked and which have not? Which ones have not been tried? Why not? 

 

      Invited Guests: 

• Russ Schriefer, SSG and Senior Strategist Romney for President 2012. 

• Bill Achtmeyer, Chairman & Managing Partner Parthenon Group (International Corporate Consulting firm).

• Caroline Darmody, Legislative Assistant, Congressman Joseph P. Kennedy III