Money in Politics: How the New Norms Affect Campaigns, Legislation, and Political Life - led by Senator Kay R. Hagan

Week Three: David Dixon, Partner, Dixon Davis Media:The Influence of Negative Attacks and Independent Expenditures on Political Advertising

Guest Speaker David Dixon will highlight how paid media influences voters with a profile on the 2008 North Carolina Senate race between incumbent Elizabeth Dole and challenger Kay Hagan and the infamous “Godless Ad.” He will also explore changes in the media landscape over the last 10 years, driven by the rise of influential third-party players in campaigns. Dixon Davis is a full-service strategic communications company and advertising agency that services a broad range of Democratic candidates, coalitions and non-partisan entities. Among others, their clients include President Obama’s 2008 and 2012 campaigns, Senate Majority PAC, the Democratic Senatorial Campaign Committee, U.S. Senators Debbie Stabenow and Kay Hagan.

Room: Littauer 166, HKS

***All study groups are off-the-record and not for media coverage***