"The College Republicans haven’t been this mischievous since the days of Karl Rove” – MSNBC, October 2014
Well, we knew we had to be different after getting our head handed to us in the 2012 elections. The fact is that if voting start at age 30, Mitt Romney would be our President today. The youth vote was decisive in both the national popular vote and Electoral College totals. That was our generation that cost us the White House. Needless to say, we indulged ourselves for the better part of December 2012 with copious amounts of ice cream and Netflix. In the New Year, however, we recognized that we had just 47 months to get our act together.
We commissioned a research project of 18-29 year olds made up of two national surveys and six focus groups in San Diego, Orlando, and Columbus. The latter was designed to elicit the thoughts of “swing voters,” or voters who had considered voting for Mitt Romney, but later switched their votes to President Obama. As you can imagine, we cringed at many of the hurtful stereotypes they associated with our Party, but we were particularly encouraged by their support for limited government principles. The problem? They didn’t connect those principles with our Party. And that’s our fault. After all, our Party has never taken our message to where young voters are: online and on campus. Even more problematic was our inability to communicate our principles in a way that was relatable to these voters. Freedom is so wholly incorporated in a young person’s life that it we take it for granted. But our generation has moved beyond the boundaries of traditional expressions of conservatism. No one needs to tell a young person today the ability to call a car at any time of day from any location from your smartphone is freedom. It’s an integral part of our lives. We just don’t use the language of the Greatest Generation to describe it.
So, in 2014, we threw out the rulebook. We sent paid staff to campuses with the express purpose of communicating with non-traditional political groups on campuses, like Greek life, sports teams, and cultural organizations. We also spent over a million dollars to place online advertisements in those same zip codes. What happened when we actually started talking to our generation? They gave us a shot. In states where we had paid efforts, statewide Republican candidates garnered 40%+ of youth vote support, allowing many to ultimately prevail in races with razor thin margins. In 2016, we plan to tweak and scale up these same efforts in presidential swing states.
We’ve told you our story in hopes that you’ll want to be a part of writing it. The College Republican National Committee (“CRNC”) is the nation’s oldest, largest, and most active youth political organization. Founded in 1892, there are currently over 250,000 College Republican’s around the country on 1,800+ campuses in every state, in addition to the District of Columbia and Puerto Rico. At the national level, we’re an independent, section 527 political organization that’s headquartered in D.C. just one block from The White House.
Led by our Chairwoman Alex Smith – the first female elected to that position in the organization’s 123-year history – our office is young and vibrant, and one that prides itself in experimenting with new and unusual ideas. Our CRNC interns are an integral part of that process, and their suggestions have often found their way into ad concepts that later turn into significant buys online, or social media posts that reach hundreds of thousands of followers.
The CRNC is looking for 4 motivated interns who aren’t afraid to think outside the box to fill spaces in our Communications, Digital, Political, and Finance departments.
CRNC Interns are asked to contribute in a number of ways. This includes, but is not limited to:
- In-depth research for our 2016 field program, including working one-on-one with the National Political Director in collecting information about college campus lifestyles across the country.
- Creating daily news summaries/talking points for newsletter that goes out to College Republicans twice a week.
- Drafting and preparing national media press releases, along with working one-on-one with the National Communications Director on television and radio talking points for the week.
- Aiding Communications Director with television pitches for outlets like FOX News, CNN, FOX Business and MSNBC.
- Gathering recent polling information for field program use regarding 2016 presidential election.
- Contributing daily to CRNC’s social media outlets, including Facebook, Twitter, Instagram, Snapchat, Vine, and Pinterest.
- Conceptualizing online advertisement ideas for the the 2016 general election.
- Conducting research on past, present, and prospective donors to the Committee and assisting the National Chairman and Finance Director with pitch materials.
- Assisting with some administrative tasks, including retrieving mail, taking phone calls, and performing inventory on items in online store.
While each internship will have a particular focus, we often assign tasks that require work in other departments to give each intern a well-rounded experience. In addition to the daily work, we often invite special guests to the office to supplement and enhance your efforts here.
Interns must be proactive, personable and eager to learn in a young, fast-paced environment. Summer 2016 interns will also have the unique opportunity of working at the Committee during a heated presidential election and may be involved in assisting with youth programming for the Republican National Convention in June 2016.
“College Republicans have helped change the course of history and have changed it for the better.” –President Ronald Reagan.