The Future of the GOP led by John Murray
Description
Session Four: The Role of Information Technology in Politics
This cycle saw a surge in digital and online spending used to identify, contact and target voters across the country. What were the latest trends and how will these trends shape future campaigns?
Guests:
Google – Rob Saliterman, Head of Republican Advertising
Facebook – Katie Harbath, Manager: Public Policy
Pandora – Priscilla Valls, East Coast Vice President
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