Let’s Talk Digital
Democrats have been woefully outspent on digital by their Republican counterparts. Perhaps because many on the left lack the understanding that digital campaigns are about more than Facebook and Twitter ads. Over the last year, various factions of the Democratic Party apparatus have moved to better understand the digital space and create targeted digital campaigns. What should digital programs focus on? What kinds of methods should be employed to identify and target key voters? Can Democrats afford to cede the digital ground? What are some digital campaign success stories? How can Democrats use digital campaigns to identify new and unlikely voters?
Guest(s): Rob Flaherty - Creative Director, Priorities USA/Former Rapid Response Director Hillary for America
IOP Spring 2018 Resident Fellow Symone D. Sanders